![]() ![]() In contrast to web-safe fonts, web fonts are pulled from a server. The only caveat is there’s a shortlist of web-safe fonts, and these fonts can be a bit boring if you’re trying to match your brand’s chosen typeface or make your email design stand out from the crowd. These fonts are considered “web-safe,” since they’re pulled from your user’s local directory, and there’s a good chance that web-safe fonts will display. What’s the difference between web fonts and web-safe fonts?Īgain, there are a number of fonts that come pre-installed on almost every device. When that happens, your funky font choice might look funky for a different reason.ĭon’t worry, we’ll explain how font stacks in HTML emails help you maintain some control over which fonts email clients display. However, as we’ll discuss below, not all web fonts are supported by different email clients or web browsers. Think of the design possibilities this opens! This gives you access to a much wider variety of fonts than the few that come pre-installed on all devices. Web fonts are fonts pulled from a server hosted by you or by a web font service, such as Google ( Google Fonts). ![]() How about some fun fonts to jazz up that email? In this article, we’ll talk about web fonts and how to use them in your HTML email designs. This post was first published on January 26, 2011, and has been updated with all-new fonts in December, 2019.So you’ve written amazing copy for your next email marketing campaign. I promise not to tell the rich and famous you used a free typeface to attract them to their overpriced neighborhood! Fancy, schmancy, huh? Our little secretĮvery rich font mentioned in this post is available at Google fonts for free. The idea below uses a script font set nice and tight, and a serif font on the second line. So set the script letters tight together so they flow from one to the other. They’re designed to look like a calligrapher has written them in one sitting, sometimes in one continuous stroke. You shouldn’t spread out the letters in a script font at all. ![]() You’ve seen this before:įor maximum effect, don’t spread the letters out too much. One way to accomplish this is to set the serif typeface in all capital letters, and open up some space between the letters. Now that you’ve chosen rich fonts from the lists above, let’s look at how we can set them so they communicate the upscale vibe we’re looking for. These typefaces have the swashes and flourishes that will do the job:Īlex Brush on Google fonts 3. What better way to say “I have so much money I don’t know what to do with it” than to look like you have a personal scribe who addresses all your correspondence? Rich fonts with a calligraphic feelĬlassic typefaces include those that look like they’ve been penned by the hand of a distinguished calligrapher. Instead, try serif typefaces that have some personality, like:Ĭormorant on Google fonts 2. That eliminates the Georgia typeface, too, and any other typeface that’s on the standard system menu when you first fire up your computer. Using fonts with classic forms that have been around since Roman times will help them perpetuate the illusion!Įven though the font should look like it’s been around since Roman times, you should stay away from Times Roman. The rich and famous would like to think that they’ll always be that way. Here’s what to look for when you need rich fonts to speak to an upscale audience. Time to break out … Type styles of the rich and famousīecause you know, dahling, the rich and famous won’t be seen with just any old font. You’ve been told that the sign needs to “reflect the caliber of people we want to attract to our estate properties.” Now let’s say you’ve been asked to design the sign that will sit at the entrance to the neighborhood. They’ve decided to call it “Grandview Estates.” Their tagline is “Rising Above the Rest.” Let’s say on the other side of your town a company is developing an upscale neighborhood high on a hill overlooking the ocean. Their angles and forms are an inspiration.įonts have a “personality,” and if you tune into what their shapes are trying to say, you can make those traits work for your business. Well-designed, rich fonts are beautiful to behold. Typography tells a story: What do these rich font examples say?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |